"The wealth creation game is won or lost in the strategy.

"You must never allow short-term, urgent matters to hold the long-term strategy hostage."

About Peter Flannery

I grew up on a family farm in Kamahi, near the township of Edendale, in the heart of the prosperous, agricultural province at the south of New Zealand.

Beginnings

In 1983 I settled full time into financial services in Invercargill.

At that time there was no formal Financial Planning profession in New Zealand. The advisory services on offer were simplistic and significantly less sophisticated than today. The "advisors" were transaction orientated, which meant "more was better", because more transactions meant more commissions for the "advisors".

The Venture

In 1987 I struck out on my own and founded Wise Planning.

Today, I have several hundred clients (and growing) throughout New Zealand, and my programmes are research oriented with an emphasis on qualitative research, moneymaking techniques, learning, thinking tools and sound advice.

The Success

During my investment work, I discovered a unique method of valuing share market listed businesses. Around that I developed a set of profitable selection criteria for buying and selling.

My approach is not about trading or speculating on the share price, but is a fundamental approach to selecting good businesses at a fair price. Buy and hold is preferred, however action is taken to sell when appropriate.

Clients are encouraged to substitute the word "business" for "share market", and to look for good businesses they can buy at a fair price. The key to this is a valuation method based on underlying business performance, rather than the traditional forward-looking estimates which often are incorrect.

Examine some evidence

The results speak for themselves.

Hellaby (HBY)
Although this business has not been recommended to clients for over twelve months, those clients who purchased Hellaby over the last two or three years have done well.

Bought October 2000, price $1.80
Profits Taken October 2003, price $5.00
$10,000 invested in October 2000 was worth $27,700 by October 2003.

Baycorp (BCA) (formally Data Advantage and Baycorp)
Our clients were advised to sell in October 2001 and avoided significant losses.
Sold October 2001, price $6.50
Recent low March 2003, price $1.50

AMP
Our clients’ were advised to sell at around $19.00, and avoided significant losses.
Sold August 2001, price $19.65
Recent low August 2003, price$4.50